Basic SEO Techniques to Optimize Your Website

1. W3C standards. The world wide web is a humongous resource of data that became a powerful source of information in modern life. With so many people willing to contribute to the world wide web, there are standards that keep it organized and make the information easily accessible. These standards are developed by the World Wide Web Consortium (W3C) – an international standards organization. W3C develops technical specifications and guidelines to maximize consensus of the content to ensure high technical and editorial quality.

So, when planning your next website, make sure your development team creates a code complied with W3C standards.

2. Semantic code. Semantic code relates to the programming languages and encourages web developers to write code that describes the content rather than how the content appears on the page. The importance of semantic code in SEO is obvious. Semantically written code helps search engine spiders understand page content: what to consider a heading, what to consider a paragraph, a table, a list, etc.

3. External CSS and JavaScript files. Some web developers and online “website builder” tools include the code describing the design features of the page (CSS and JavaScript) directly into the HTML code of that webpage itself. This extra code increases the size of the HTML page and makes the entire website “heavier” which results in longer load time and prevents search spiders from easily accessing the page content.

Websites that use external CSS and JavaScript files have “cleaner” codes which are more accessible to search engine spiders because of the ability to place the content at the top of an HTML document instead of having it preceded by a lot of code. Finally, websites using external CSS style sheets are also more compatible with a wider range of devices.

4. SEO friendly URLs. When the World Wide Web started out most URLs were generated automatically and contained unreadable long strings of characters and numbers. Today, URLs have to be easy to remember for humans, and simple to read for search spiders. Though URLs don’t have a significant impact on your site’s SEO, it is wise to make them readable and contain relevant keywords.

When working on a new website make sure your development team convert unreadable URLs to those that are readable for both humans and search engine crawlers. If you are working on a website update, don’t forget to redirect your old URLs to the relevant new ones.

The above steps will give you a solid website that can be further optimized with the advanced SEO techniques either immediately after a website is created or later.

SEO Techniques for Beginners: 3 Easy, Effective SEO Tips

SEO (or search engine optimisation) can seem complicated but there are quite a few things that you can do with your website that are easy and will help you get better results from Google and the other search engines. Look at your website with a fresh set of eyes and see how you can uses these simple – but effective – SEO techniques for beginners.

1. Check your page titles

Think of the titles of each of your pages as the headline on a classified advert.

Do a quick search on Google for site: followed by your own domain name (don’t leave a space after the colon).

Then look at the results.

The blue clickable links are your page titles. They should make the content of each page crystal clear. You’ve only got a handful of seconds to grab your potential visitor’s attention. If you waste that time by repeating your company name then, unless you’re already a household name, that’s not going to help.

If your page title doesn’t make your potential visitor want to click through to your site to find out more, you need to change it so that it does.

Google allows you just over 60 characters to do this, including spaces and other punctuation.

Use as much of this as makes sense without stuffing your title full of keywords.

And remember that anything over this limit will get cut off and won’t show in the search results.

2. Check your meta descriptions

We’re still on stuff that needs to be right before people will reach your site.

The meta description isn’t visible on your website. But – if it’s present – there’s a good chance that Google will use it as the description below your title in the search results listing.

If your site uses the popular WordPress publishing platform, you need to be aware that this isn’t really addressed by the off-the-shelf program. You’ll need a WordPress SEO plugin to be able to easily control the description that’s shown. If you’ve seen descriptions that start with a date and are full of ellipsis (those three dots…) then you’ve probably seen a non-SEO’d WordPress site.

You’ll need to apply the same test to the meta descriptions as your main page titles.

Ask yourself whether or not they would encourage you to click on the link?

If the answer is “yes” then you’re probably OK. If the answer is “no” then you need to go away and do some work on your descriptions.

3. Check your page headline

This one only applies once people have reached your site.

There’s some code in your web page which denotes a page headline. These are numbered in importance from 1 through to 6. So a number 1 headline is more important than a number 2 headline. And so on.

Again, if you’re trying to SEO WordPress, you may have to check your theme and get it changed if it doesn’t use headlines by default. A lot of designers are a bit “purist” about this and think that it sullies their design integrity.

The problem is that if you don’t have at least one headline, Google is left a bit in the dark as to what your page is about. And a confused computer tends to do much the same as a confused human – put off dealing with the page and go onto something easier. Which is probably your competitor.

Some Fantastic SEO Techniques

If you know anything about website promotion then you probably already have a pretty good understanding of SEO or Search Engine Optimization. These past few years have seen a sharp increase in the popularity of these SEO techniques.

Both small and large multinational businesses are employing SEO techniques to improve their websites. All SEO principles will work by improving the rank of your site in a search engine. Websites can benefit from this and if done properly you should notice a huge increase in traffic.

The Importance of Search
The internet is bigger than anything on the planet. It’s a huge global collection of information and resources. To manually trawl through all of this information would be impossible and that’s why most people use search engines.

Search engines scour the internet and catalog it for you. This then makes it possible to search through the content on the internet using keywords. Most keyword phrase will return thousands of results. Few visitors will look at more than the first page of results. That’s why you need to make sure your website is as high up the listings as possible.

We’re going to look at some fantastic SEO tips which can be used to improve the popularity of your site.

Titles
The titles used on your website are very important. These will be used by search engines to determine the content and quality of your site. It’s important that you include the keywords you are optimizing for in the titles.

Meta Description
The Meta description is very important as this is what search engine uses as the search engine description. It’s important to write useful information which will encourage people to visit your website.

The Meta tag is a chance to make a first impression. This is why it’s important to make it interesting and compelling.

Links
To benefit from SEO you need to get some links back to your site. This can be a little tricky but is essential. You need to try to contact webmasters for link exchanges. It’s also possible to write articles and participate in forums for links to your site. These forum posts can have the website address in the signature.

It’s also important to get high quality links. The quality of the links depends on the popularity of the websites that the links are from. If you can get links from very well known websites then these will improve your search engine ranking.

Content
It’s essential that your website is packed full of content. Content is what makes your website useful and also how search engines will determine whether or not your website is high quality. Content really is the best thing on the internet.

File Names
When naming the files on your website you should carefully include the keywords. Hyphenate the keywords so that search engines will pick up on this.

SEO is an important strategy for any website. All websites need to learn how to use SEO marketing techniques so that they can improve their search results. By improving your search ranking you will find it much easier to attract visitors.